Artificial intelligence - Real flavour

Futuristic creations never attempted before.

Move over, ordinary jams! The Bay Tree is shaking things up with a line of exotic fruit jams so unique, they had to be created using Artificial Intelligence, hence the name of the range - The BAI Tree (pronounced 'Bay eye' Tree). We're talking flavour combinations that will tantalise your taste buds and rewrite your breakfast routine and more.

To mark its 30th anniversary The Bay Tree has created a series of limited edition recipes to be released at intervals throughout 2024. You may have already seen and tasted Piccachilli and Chipotle Chilli Mustard launched at the start of the year which are a twist on traditional flavours.

The next three limited editions are futuristic creations, the likes of which have never been attempted before. Each recipe was created using artificial intelligence and is made with fruits rarely heard of, let alone used in British jam making.

We don't just throw fruit in a pot and call it a day.

The Bay Tree has utilized cutting-edge AI to analyse flavour profiles, predict exciting combinations, and optimize cooking processes. This has allowed us to create jams that are not only delicious but also boast a unique balance of textures and tastes.

“We’ve always been a company that looks to the future,” said Bay Tree founder Emma Macdonald. “After making award-winning jams for 30 years, we wanted to create something that defined the preserves of the future. There’s no escaping the fact that artificial intelligence will be big in all aspects of our lives, and we want to embrace the future by working with cutting edge technology. Each recipe was created by AI after supplying it with a list of requirements and asking it to create preserves using little known fruits of the world. The results are astounding and the experiment is likely to lead to a change in the way all recipes are created."

Introducing our AI Powered Jams:

• Quantum Cupuaçu Jam: Buckle up for a flavour explosion! AI has unlocked the secrets of the cupuaçu, a South American relative of cocoa. Our Quantum Cupuaçu Jam boasts a rich, chocolatey base infused with the tangy sweetness of passion fruit. Spread it on toast, use it to fill crepes, or even swirl it into ice cream for a truly decadent experience.
• Digital Durian Jam: We know durian has a reputation, but trust AI to turn this divisive fruit into a delightful surprise. Our Digital Durian Jam balances the fruit's creamy texture with hints of vanilla and coffee, creating a complex and surprisingly smooth spread. Pair it with strong cheeses and share it with adventurous friends!
• Robotic Rambutan Jam: Don't be fooled by the name, this jam is anything but mechanical! Juicy rambutan, with its delicate sweetness, is paired with a hint of lime and a touch of black pepper using AI's masterful hand. The result? A vibrant, citrusy spread that's perfect for waffles or adding a zing to grilled chicken.

Beyond the Breakfast Table

These AI-powered jams are culinary chameleons! Don't limit them to toast. Glaze meats with Robotic Rambutan for a tangy twist. Use Digital Durian to create a unique ice cream topping. Quantum Cupuaçu can elevate your baking with its rich, chocolatey depth.

The Future of Flavour is Here

The BAI Tree is at the forefront of a delicious revolution, and we invite you to join us! Explore the possibilities of AI-designed exotic jams and discover a whole new world of flavour.

LEARN MORE!